Why Trust Is the Key to Value-Based MSK Care
Value-based MSK care works when members trust the people guiding it.
TailorCare builds that credibility by listening first — hearing a member’s concerns, educating them on their condition and staying with them through their entire MSK care journey. That relationship, not just the care plan, is what moves quality and cost together.
“The key to success, especially [in] value-based care, is building trust with patients, engaging them at … a moment in their life when they need help, and giving them the time and the resources that’ll help them improve the experience and get the care they need.” — John Petito, TailorCare’s Chief Strategy Officer
How does TailorCare build member trust in MSK care?
TailorCare builds trust through four consistent practices:
- Listens first. Time is spent hearing each member’s actual concerns before recommending a path.
- Educates. Members are walked through their condition so they understand their options, not just told what to do.
- Guides the decision. Members are helped to choose the care that’s actually right for them.
- Stays through the full journey. TailorCare stays with members across their entire care journey, not a single touchpoint.
Why does trust affect cost and quality in value-based care?
The relationship built through trust is what influences both the quality of care a member receives and the cost of getting there. Members who feel heard and educated are more likely to follow through on the right level of care instead of defaulting to higher-cost, higher-acuity options.
TailorCare’s own research backs this up with numbers: our 2024–2025 Impact Report → shows 90% of members reporting improvements in pain or function, an NPS of +90 and medical costs associated with a 40% reduction among Medicare Advantage members who adhered to physical therapy.