Our Story

No two patients are the same. Treatment plans for joint, back, and muscle pain shouldn’t be either.

With musculoskeletal (MSK) pain, knowing the right path forward isn’t always easy. Too many patients take wrong turns and hit dead ends on their care journey. That leads to unnecessary referrals and less-than-favorable health outcomes that fail patient and provider expectations.

In a country where half of the population is living with an MSK condition, it is clear that a more efficient approach is overdue.

TailorCare takes out the guesswork for patients, connecting them with the right provider and the right level of care. Our comprehensive care program is rooted in a clinical assessment that considers a patient’s symptoms, health history, preferences, and goals. Coupled with predictive data and up-to-the-minute evidence-based guidelines, we help patients choose—and navigate—the most effective treatment pathway for their specific needs—every step of the way.

The result? Improved treatment adherence, happier care journeys, better patient outcomes, and a more efficient system for all.

Empowering patients to make the best treatment decisions for their unique joint, back, and muscle conditions.

Our mission

TailorCare is transforming the experience of specialty care.

Our values

Put patients first

Our company exists to help patients navigate the healthcare system and feel better. We make every decision and measure every outcome based on how well it serves the patient.

Act with integrity

We’re committed to doing what’s right. We collaborate, keep our promises, and build trust through responsible actions and honest relationships.

Partner with purpose

Through our partnerships, we achieve better clinical outcomes, deliver significant value, and create long-term relationships to improve healthcare delivery.

Deliver results

Our team sets and achieves bold goals. We’re committed to acting quickly, providing forward-thinking solutions, and delivering measurable success to all our stakeholders.

Perform better together

We’re passionate about creating a positive and inclusive culture where everyone is genuinely seen, heard, and respected. We learn from and bring out the best in each other.

Leadership Team

Rachel Winokur

Chief Executive Officer

John Petito

Chief Strategy Officer

Steve Tutewohl

Chief Operating Officer

Julie Sumrack

Chief People Officer

Kara Rios

Chief Financial Officer

Lucas Richie, MD

Chief Medical Officer

Loïc Juillard

Chief Technology Officer

Dan Levis

SVP, Growth

Scott Linthorst

SVP, VBC Performance

George Lyford

General Counsel

Want to join our team?

See open positions

Board of Directors

Rachel Winokur

Director

Kevin Ban, MD

Director

Anna Haghgooie

Director

Carolyn Magill

Director

Sean Traynor

Director

Karey Witty

Director

Corey Lenhoff

Observer

Craig Cimini

Observer

LinkedIn

Clinical Advisory Board

The Clinical Advisory Board (CAB) comprises renowned specialists in musculoskeletal health. This esteemed board steers TailorCare’s strategic endeavors and ensures cutting-edge healthcare solutions to patients with orthopedic conditions.

Chad Cook

PT, PhD, MBA, FAPTA

Philip Louie

MD

Kate Wolin

ScD, FACSM, FSBM

Michael Nottidge

MD, MPH, MBA

Priya Mammen

MD, MPH

Ujjwal Ramtekkar

MD, MBA, CPE, MPE, DFAACAP, FAPA

AI Advisory Board

The AI advisory board members will focus on responsibly integrating artificial intelligence across clinical and operational workflows, ensuring every innovation strengthens human connection, clinical accuracy, and trust at TailorCare.

Vibhu Gavini

Fouzi Husaini

Milind Kamkolkar

Robert Whiteman

Custom care starts here

Learn how TailorCare personalizes pain relief to help patients feel better, faster.

Get in touch